I help brands — from local businesses to international organizations — tell their stories through photography, video, and overall business strategy. With deep roots in enterprise strategy and the experience of someone who's done this at every level, I bring the same high-level thinking to the table that has driven every role during my career - whether writing for a local website or acting as CMO guiding brands through real inflection points.

I'm David Wainer — owner of Hot Shoe Creative, and a career marketing and communications leader based in North Carolina. My background spans some of the biggest consumer brands in the country — VF Corporation, HanesBrands, Reynolds American — and premier event and hospitality management organizations such as Legends Global and International Market Centers. My work exists at the intersection of visual storytelling and strategic marketing — working with brands of any size, in any category, at any scale.

Today, that experience shows up in the work I do for clients — photography, copywriting, social media, content creation and big-picture business strategy that doesn't just look good, it builds your brand and your business.